Ask someone what a Product Marketing Manager (PMM) does and you'll probably hear a familiar list of responsibilities. They launch products, write messaging, prepare sales decks, create battlecards, support the sales team and coordinate go-to-market campaigns. None of these answers are wrong, but they're also why the role is one of the most misunderstood in

For years, SEO was one of the safest careers in digital marketing. Businesses wanted to rank higher on Google. SEO specialists researched keywords, optimized pages, built backlinks, fixed technical issues, and measured rankings. If you could get a website onto the first page of Google, you could create enormous business value. Today, that equation is changing.

If you've spent any time on LinkedIn over the past two years, you've probably seen someone calling prompt engineering the next must-have career skill. Entire courses promise to teach "secret prompts," influencers share frameworks that supposedly unlock AI's full potential, and job descriptions have even started mentioning prompt engineering as a desirable skill.

Marketing roles have traditionally been defined by specialization. Performance marketers focused on paid acquisition and measurable returns. Product marketers concentrated on positioning, messaging, and go-to-market strategy. Growth marketers worked across experimentation and funnel optimization.